The mobile ecosystem is growing at an incredible rate. The rapid adoption of smart devices is changing the way we interact and conduct business today. According to Gartner, 50% of users will access the internet using mobile devices by 2018. The growing popularity of mobile apps has triggered this change. According to a report by Nielsen, mobile apps account for 89% of media time on mobile devices. While businesses are trying to capitalize on this trend, they find it challenging to keep pace with rapid technological changes and the growing number of devices.

User experience is critical to engagement and mobile app testing plays a critical role in ensuring enhanced user experience and adoption. Mobile app developers, however, face difficulties such as rapid device proliferation, increasing competition and market demand. In addition, diverse mobile platforms and changing versions of operating systems present unique challenges in testing mobile apps effectively.

Testing mobile apps require a multi-pronged approach to testing performance, usability, reliability and security across multiple platforms and form factors. In this paper, we discuss various challenges in mobile app testing and the limitations of standalone testing methodologies, and recommend ideal testing strategies and best practices.