The phasing out of third-party cookies and the increasing stringency of privacy legislation will have a three-fold effect on the future of advertising technology (adtech) and marketing technology (martech) products.
AdTech
Navigating Through the Shift
for AdTech Companies
Overview
- Our adtech team helps product companies design and build custom advertising solutions, including RTB (Real-Time Bidding), programming, and data management platforms. In addition, we help product companies resolve performance issues and build new and improved features quickly and seamlessly, accelerating their go-to-market timelines.
- Our cloud-native engineering experience helps product companies solve custom use cases across the client-side (browsers) and server-side (cloud platforms) environments. Our rich expertise in computing, storage, networking, cloud, data science, and AI/ML empowers customers to build robust, cloud-native applications within stipulated timeframes, gaining advanced marketing analysis and in-depth consumer insights.
New at GS Lab | GAVS
Offerings and Solutions
Platform Engineering and Performance Engineering
- Demand Side Platform (DSP)
- Supply Side Platform (SSP)
- Ad exchange
- Retargeting platform
- Campaign management platform
Data Management
Solutions
- Data ingestion
- Data processing
- User profile creation
- Data export
- Data analysis and visualization
AI/ML Based
Solutions
- Building AI/ML-based solutions across various use cases, including real-time and personalized ad management for recommendation engines