AdTech

Navigating Through the Shift
for AdTech Companies

Overview

The phasing out of third-party cookies and the increasing stringency of privacy legislation will have a three-fold effect on the future of advertising technology (adtech) and marketing technology (martech) products.

1

AdTech platforms will have to adapt to user consent data, either through consent management systems or identity management solutions.

2

They would have to build partnerships to leverage first-party and second-party data. Additionally, they would have to build robust AI/ML models for improved targeting based on contextual or hybrid measurement models.

3

They will have to adopt robust data management solutions to tag and differentiate data according to user consent.

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eBooks

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Articles

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eBooks

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Articles

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Offerings and Solutions

Platform Engineering and Performance Engineering

Demand Side Platform (DSP)
Supply Side Platform (SSP)
Ad exchange
Retargeting platform
Campaign management platform

Data Management
Solutions

Data ingestion
Data processing
User profile creation
Data export
Data analysis and visualization

AI/ML Based
Solutions

Building AI/ML-based solutions across various use cases, including real-time and personalized ad management for recommendation engines

Success Stories

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Case Studies

Driving Customized Advertising with an AI-based AdTech Product

Case Studies

Modernizing a Shopper Marketing Product for Better Performance and User Experience

Case Studies

Driving Customized Advertising with an AI-based AdTech Product

Partner Network