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AdTech

Navigating Through the Shift
for AdTech Companies

Overview

The phasing out of third-party cookies and the increasing stringency of privacy legislation will have a three-fold effect on the future of advertising technology (adtech) and marketing technology (martech) products.

1

AdTech platforms will have to adapt to user consent data, either through consent management systems or identity management solutions.
2

They would have to build partnerships to leverage first-party and second-party data. Additionally, they would have to build robust AI/ML models for improved targeting based on contextual or hybrid measurement models.
3

They will have to adopt robust data management solutions to tag and differentiate data according to user consent.

New at GS Lab | GAVS

Offerings and Solutions

Platform Engineering and Performance Engineering

  • Demand Side Platform (DSP)
  • Supply Side Platform (SSP)
  • Ad exchange
  • Retargeting platform
  • Campaign management platform

Data Management
Solutions

  • Data ingestion
  • Data processing
  • User profile creation
  • Data export
  • Data analysis and visualization

AI/ML Based
Solutions

  • Building AI/ML-based solutions across various use cases, including real-time and personalized ad management for recommendation engines

Success Stories

Partner Network