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Navigating Through the Shift
for AdTech Companies


The phasing out of third-party cookies and the increasing stringency of privacy legislation will have a three-fold effect on the future of advertising technology (adtech) and marketing technology (martech) products.


AdTech platforms will have to adapt to user consent data, either through consent management systems or identity management solutions.

They would have to build partnerships to leverage first-party and second-party data. Additionally, they would have to build robust AI/ML models for improved targeting based on contextual or hybrid measurement models.

They will have to adopt robust data management solutions to tag and differentiate data according to user consent.
  • Our adtech team helps product companies design and build custom advertising solutions, including RTB (Real-Time Bidding), programming, and data management platforms. In addition, we help product companies resolve performance issues and build new and improved features quickly and seamlessly, accelerating their go-to-market timelines.
  • Our cloud-native engineering experience helps product companies solve custom use cases across the client-side (browsers) and server-side (cloud platforms) environments. Our rich expertise in computing, storage, networking, cloud, data science, and AI/ML empowers customers to build robust, cloud-native applications within stipulated timeframes, gaining advanced marketing analysis and in-depth consumer insights.

New at GS Lab | GAVS

Offerings and Solutions

Platform Engineering and Performance Engineering

  • Demand Side Platform (DSP)
  • Supply Side Platform (SSP)
  • Ad exchange
  • Retargeting platform
  • Campaign management platform

Data Management

  • Data ingestion
  • Data processing
  • User profile creation
  • Data export
  • Data analysis and visualization

AI/ML Based

  • Building AI/ML-based solutions across various use cases, including real-time and personalized ad management for recommendation engines

Success Stories

Partner Network