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Princeton, NJ and Chennai India – 12 August, 2020:

GAVS Technologies today announced the availability of its Customer Data Platform proof of concept service on Microsoft AppSource, an online cloud marketplace providing tailored line-of-business solutions and consulting services.

The 10-week proof of concept involves GAVS Technologies’ Rhodium Framework, powered by Microsoft Azure Blockchain Service and Microsoft Power Platform. The Rhodium Framework enables customer master data management and blockchain-based customer consent management for regulatory compliance (CCPA and GDPR). The framework, which can be customized and implemented effortlessly, is highly cost-effective and low-maintenance. There is no capital investment or software licensing costs since it runs entirely on Azure. Because it’s built on the low-code application platform Microsoft Power Apps, implementations can be rapidly customized.

Today’s businesses have to satisfy two contrasting needs when it comes to customer insights. On one hand, they have to know more about their customer, in the form of a 360-degree view of various customer-related info from multiple sources, and then use AI-based modeling for predicting customer behavior as well as to take decisions on customer interactions. On the other hand, businesses must respect the privacy needs of the customer and enable them to control their own data, with transparency in the decisions made about them using AI models (Explainable AI).

“The GAVS Technologies approach to blockchain is a business-first approach,” said Kerrie Hoffman, Strategic Advisor, GAVS Technologies. “We take long-standing, tough-to-solve business issues and create a platform solution that incorporates a robust blockchain framework with other modern technologies. The resulting solutions have immediate business value and payback, thus overcoming the common problem of how to monetize and justify blockchain. GAVS has built up an impressive library of use cases and solutions in master data management, order-to-cash, and manufacturing areas.”

Using Azure Blockchain Service, GAVS Technologies’ Rhodium Framework enables businesses to get customer insights while ensuring that customer data privacy needs are met, allowing those businesses to put digital ethics at the forefront of their operations.

“Our patent-pending Rhodium platform forms the basis of the customer data platform and is developed using Microsoft’s low-code business application platform,” said Srinivasan Sundara Rajan, Blockchain Practice Head, GAVS Technologies. “This ensures that businesses can easily customize the base framework to their own needs with a much faster time to market. Also, Graph Database ensures that all the relations and interactions of the customer are captured and linked, thus providing a 360-degree view of the customer. Further implementing on a blockchain backbone powered by Microsoft Azure, this solution not only satisfies the immediate needs of CCPA compliance, but in the long run, it takes a business toward blockchain culture, whereby newer business models like tokens, zero-knowledge proofs, and personification can be built, making the organization state-of-the-art with respect to emerging technologies.”

Kirsten Edmondson Wolfe, Senior Director, AppSource Product Marketing, Microsoft Corp. said, “We’re pleased to welcome GAVS Technologies to Microsoft AppSource, which gives our customers access to the best consulting services available from our extensive services partner ecosystem. Microsoft AppSource offers partner solutions such as GAVS Technologies’ Customer Data Platform proof of concept to help customers better understand how to manage and customize their data collection systems, leading to more valuable insights.”

Learn more about the proof of concept at its page on AppSource.

About GS Lab | GAVS Technologies

GS Lab | GAVS is a global IT services provider with focus on AI-led Digital Transformation and Managed Services across healthcare and other industries. GS Lab | GAVS enables organizations to harness the power of data and AI to address healthcare challenges and provide a pre-emptive and personalized care experience for patients and caregivers alike. GS Lab | GAVS’ product engineering services provide modern and secure experience focused healthcare products. Its AIOps platform, Zero Incident FrameworkTM (ZIF™), enables proactive detection and remediation of incidents and increases uptime, helping organizations drive towards a Zero Incident Enterprise™ ( ZIF™) ensuring business continuity and un-interrupted patient care.


Anand Paramasamy
116 Village Blvd,
Princeton, NJ 08540
Phone: 609-201-2565